I Love Futura

One of the most used sans serif typefaces, Futura is synonymous with efficiency and modernity, with its clean, even strokes, geometric shapes and lack of decorative flourishes.

Created in the 1920s, it shows the influence of German Bauhaus, and has inspired an army of geometric typefaces in the years since its inception. Futura’s iconic status and simplicity have inspired the designers in this text to push for innovation.