Rivista Idea

Copertina di Hans Haderck

Graphic Section:

• pag. 02 - Typographic design in U.S.A. Yusaku Kamekura
• pag. 26 - Exhibition of Japanese advertising art in Australia. Hiroshi Ohci
• pag. 38 - Hans Haderek
• pag. 48 - The Nika Commercial art exhibitions
• pag. 64 - P.r. fo W.S. Crowford′s exhibitions

Editorial Section

• pag. 73 - Trends of commercial photograph
• pag. 78 - Photograph and design. M. Katsui
• pag. 84 - The neutral forms. S. Imatake
• pag. 90 - Brief history of Japanese commercial art. A. Yamana
• pag. 93 - New packaging concepts sell and safety consumers. From Printers′ Ink.
• pag. 96 - Editor′s note