{"id":3826,"date":"2025-03-07T12:32:15","date_gmt":"2025-03-07T11:32:15","guid":{"rendered":"https:\/\/aiap.it\/cdpg\/?post_type=fund&#038;p=3826"},"modified":"2025-05-27T12:14:32","modified_gmt":"2025-05-27T10:14:32","slug":"fondo-armando-testa","status":"publish","type":"fund","link":"https:\/\/aiap.it\/cdpg\/fondo\/fondo-armando-testa\/","title":{"rendered":"Fondo Armando Testa"},"content":{"rendered":"\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t<div style=\"aspect-ratio:16\/9;min-height:unset;\" class=\"wp-block-cover is-light has-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"2560\" class=\"wp-block-cover__image-background wp-image-3970 size-full\" alt=\"\" src=\"https:\/\/aiap.it\/cdpg\/wp-content\/uploads\/2025\/03\/RAFFREDDORE\u2014ARMANDO-TESTA-1956_b_n-scaled.jpg\" style=\"object-position:0% 0%\" data-object-fit=\"cover\" data-object-position=\"0% 0%\" srcset=\"https:\/\/aiap.it\/cdpg\/wp-content\/uploads\/2025\/03\/RAFFREDDORE\u2014ARMANDO-TESTA-1956_b_n-scaled.jpg 2560w, https:\/\/aiap.it\/cdpg\/wp-content\/uploads\/2025\/03\/RAFFREDDORE\u2014ARMANDO-TESTA-1956_b_n-300x300.jpg 300w, https:\/\/aiap.it\/cdpg\/wp-content\/uploads\/2025\/03\/RAFFREDDORE\u2014ARMANDO-TESTA-1956_b_n-1024x1024.jpg 1024w, https:\/\/aiap.it\/cdpg\/wp-content\/uploads\/2025\/03\/RAFFREDDORE\u2014ARMANDO-TESTA-1956_b_n-150x150.jpg 150w, https:\/\/aiap.it\/cdpg\/wp-content\/uploads\/2025\/03\/RAFFREDDORE\u2014ARMANDO-TESTA-1956_b_n-768x768.jpg 768w, https:\/\/aiap.it\/cdpg\/wp-content\/uploads\/2025\/03\/RAFFREDDORE\u2014ARMANDO-TESTA-1956_b_n-1536x1536.jpg 1536w, https:\/\/aiap.it\/cdpg\/wp-content\/uploads\/2025\/03\/RAFFREDDORE\u2014ARMANDO-TESTA-1956_b_n-2048x2048.jpg 2048w, https:\/\/aiap.it\/cdpg\/wp-content\/uploads\/2025\/03\/RAFFREDDORE\u2014ARMANDO-TESTA-1956_b_n-1080x1080.jpg 1080w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/>\r\n\t\t\t\t\t\t\t\t\t<span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim\"><\/span>\r\n\t\t\t\t\t\t\t\t\t<div class=\"wp-block-cover__inner-container has-global-padding is-layout-constrained wp-block-cover-is-layout-constrained\">\r\n\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t<p class=\"has-text-align-center has-large-font-size\"><\/p>\r\n\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\n\n\n\n\n\n\n\n\r\n\t<section class=\"qzr-dynamic-blocks qzr-dynamic-blocks\" data-target=\"biography\" aria-label=\"Biografia\" data-block=\"biography\" id=\"biography\" data-target=\"biography\" data-label=\"Biografia\">\r\n\t\t\t\t\t<div tabindex=\"-1\" class=\"anchors-menu\" data-active=\"biography\">\n\t\t\t\t<div class=\"anchors-menu-mobile-nav\">\n\t\t\t\t\t<span class=\"anchors-menu-mobile-nav-item anchors-menu-mobile-nav-prev disabled icon-prev\"><\/span>\n\t\t\t\t\t<span class=\"anchors-menu-mobile-nav-item anchors-menu-mobile-nav-next icon-next\"><\/span>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"main-column\">\n\t\t\t\t\t<ul class=\"loading\"><\/ul>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"main-column\">\r\n\t\t\t\t<div class=\"designers\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t<div class=\"card card-designer col-10\">\n\t\t\t\t<a class=\"card-designer-image\"  href=\"https:\/\/aiap.it\/cdpg\/fondo\/fondo-armando-testa\/\" title=\"Armando Testa\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/aiap.it\/cdpg\/wp-content\/uploads\/2025\/03\/83\u2014Armando-Testa-829x1024.jpg\" alt=\"Armando Testa\" \/>\n\t\t\t\t<\/a>\n\t\t\t\t<div class=\"card-designer-content\">\n\t\t\t\t\t<h3 class=\"card-designer-title\">Armando Testa<\/h3>\n\t\t\t\t\t<div class=\"card-designer-description\">\n\t\t\t\t\t\t\t\t\t\t\t\t\tArmando Testa (Torino, 1917 &#8211; 1992) \u00e8 stato uno dei pi\u00f9 importanti e innovativi creatori di pubblicit\u00e0 italiani. Fondatore dell\u2019omonima agenzia, \u00e8 considerato un pioniere della comunicazione visiva in Italia. La sua carriera ebbe inizio negli anni Quaranta, per poi dedicarsi alla creazione di campagne iconiche che avrebbero segnato un\u2019epoca. La sua visione artistica e la sua capacit\u00e0 di mescolare arte e marketing lo resero un vero e proprio innovatore. Testa ha rivoluzionato l\u2019approccio alla pubblicit\u00e0 in Italia, anticipando le tendenze internazionali e influenzando profondamente la cultura visiva del Novecento. \u00c8 stato socio AIAP.\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t\t<\/section>\r\n\t\n\n\t\t<div class=\"qzr-dynamic-blocks\" data-block=\"fund-content\" id=\"content\" data-target=\"content\" aria-label=\"Info\"  data-target=\"content\" data-label=\"Info\">\r\n\t\t\t\t\t\t<div tabindex=\"-1\" class=\"anchors-menu\" data-active=\"content\">\n\t\t\t\t<div class=\"anchors-menu-mobile-nav\">\n\t\t\t\t\t<span class=\"anchors-menu-mobile-nav-item anchors-menu-mobile-nav-prev disabled icon-prev\"><\/span>\n\t\t\t\t\t<span class=\"anchors-menu-mobile-nav-item anchors-menu-mobile-nav-next icon-next\"><\/span>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"main-column\">\n\t\t\t\t\t<ul class=\"loading\"><\/ul>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"main-column\">\r\n\t\t\t\t<div class=\"fund-content-text col-7\">\r\n\t\t\t\t\t\n\n<p>Il Fondo \u00e8 costituito da vari stampati e pagine pubblicitarie di varia provenienza, acquisiti da AIAP.\u00a0<br><br><strong>Strumenti di corredo<\/strong><br>Schedatura parziale<\/p>\n\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\n\n\t\t\n\n\t\t\t<div class=\"related-posts-list cards-grid no-results-found\" data-count=\"0\">\n\t\t\t\t<div class=\"main-column\">\n\t\t\t\t\t<div class=\"no-related-posts\">Nessun contenuto correlato<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\n\n        <section class=\"qzr-dynamic-blocks black-bkg white-txt block-visit-archive wp-elements-cdee442df4ec6cb929dd9313f9bc7e1a\" aria-label=\"Vieni a trovarci\" data-block=\"panel\"   >\r\n\t\t\t<div class=\"main-column\">\r\n                \t\t\t\t<div class=\"qzr-dynamic-blocks-panel-content\">\r\n\t\t\t\t\t\n\n<div class=\"wp-block-columns columns-pattern-7-columns-text is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:20.83%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:58.33%\">\n<h2 class=\"wp-block-heading is-style-font-heading-h3-no-decorations\">Vieni a trovarci<\/h2>\n\n\n\n<p>Consultazioni di Biblioteca e Archivio del Progetto Grafico, visite e lezioni, sono solo su appuntamento e con un tesseramento. Si consiglia di dettagliare la richiesta: una maggiore chiarezza permette di accogliere al meglio visitatrici e visitatori, approntando in modo adeguato i materiali.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\"><html><body><div class=\"wp-block-button is-style-invert icon-arrow-right\" data-icon=\"icon-arrow-right\"><a class=\"wp-block-button__link wp-element-button\" href=\"mailto:biblioteca@aiap.it\">Prenota la tua visita<\/a><\/div>\n<\/body><\/html>\n\n<html><body><div class=\"wp-block-button is-style-invert icon-arrow-right\" data-icon=\"icon-arrow-right\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/aiap.it\/cdpg\/contatti\/\">Modalit\u00e0 di accesso<\/a><\/div>\n<\/body><\/html><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:20.83%\"><\/div>\n<\/div>\n\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n        <\/section>\r\n    ","protected":false},"author":5,"featured_media":3970,"template":"","meta":[],"tags":[],"aiap-year":[],"aiap-topic":[],"aiap-type":[],"class_list":["post-3826","fund","type-fund","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/aiap.it\/cdpg\/wp-json\/wp\/v2\/fund\/3826","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aiap.it\/cdpg\/wp-json\/wp\/v2\/fund"}],"about":[{"href":"https:\/\/aiap.it\/cdpg\/wp-json\/wp\/v2\/types\/fund"}],"author":[{"embeddable":true,"href":"https:\/\/aiap.it\/cdpg\/wp-json\/wp\/v2\/users\/5"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/aiap.it\/cdpg\/wp-json\/wp\/v2\/media\/3970"}],"wp:attachment":[{"href":"https:\/\/aiap.it\/cdpg\/wp-json\/wp\/v2\/media?parent=3826"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/aiap.it\/cdpg\/wp-json\/wp\/v2\/tags?post=3826"},{"taxonomy":"aiap-year","embeddable":true,"href":"https:\/\/aiap.it\/cdpg\/wp-json\/wp\/v2\/aiap-year?post=3826"},{"taxonomy":"aiap-topic","embeddable":true,"href":"https:\/\/aiap.it\/cdpg\/wp-json\/wp\/v2\/aiap-topic?post=3826"},{"taxonomy":"aiap-type","embeddable":true,"href":"https:\/\/aiap.it\/cdpg\/wp-json\/wp\/v2\/aiap-type?post=3826"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}