{"id":13195,"date":"2025-04-01T11:33:43","date_gmt":"2025-04-01T09:33:43","guid":{"rendered":"https:\/\/aiap.it\/cdpg\/?post_type=thematic_path&#038;p=13195"},"modified":"2025-07-11T10:35:52","modified_gmt":"2025-07-11T08:35:52","slug":"le-pioniere-del-progetto-grafico-italiano","status":"publish","type":"thematic_path","link":"https:\/\/aiap.it\/cdpg\/en\/thematic-path\/le-pioniere-del-progetto-grafico-italiano\/","title":{"rendered":"Women Pioneers of Italian Graphic Design"},"content":{"rendered":"        <section class=\"qzr-dynamic-blocks\" aria-label=\"INTRODUCTION\" data-block=\"panel\" id=\"introduction\" data-target=\"introduction\" data-label=\"INTRODUCTION\" >\r\n\t\t\t<div class=\"main-column\">\r\n                \t\t\t\t    \t\t\t<div tabindex=\"-1\" class=\"anchors-menu\" data-active=\"introduction\">\n\t\t\t\t<div class=\"anchors-menu-mobile-nav\">\n\t\t\t\t\t<span class=\"anchors-menu-mobile-nav-item anchors-menu-mobile-nav-prev disabled icon-prev\"><\/span>\n\t\t\t\t\t<span class=\"anchors-menu-mobile-nav-item anchors-menu-mobile-nav-next icon-next\"><\/span>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"main-column\">\n\t\t\t\t\t<ul class=\"loading\"><\/ul>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t                \t\t\t\t<div class=\"qzr-dynamic-blocks-panel-content\">\r\n\t\t\t\t\t\n\n<div class=\"wp-block-columns columns-pattern-end-columns-text is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.67%\">\n<h2 class=\"wp-block-heading is-style-font-heading-h2\" data-content=\"Introduction\">Introduction<\/h2>\n\n\n\n<p class=\"is-style-default is-style-font-paragraph\">The history of the arts and professions has predominantly been written from a male perspective. For at least 20 years, AIAP has been promoting and curating various projects investigating women&#8217;s design issues from different standpoints, such as the <strong>AWDA<\/strong> (<a href=\"https:\/\/www.aiap-awda.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">AIAP Women in Design Award<\/a>). In terms of historical research, since 2019, the AIAP CDPG has curated a series of exhibitions united by the provocative term &#8216;<strong>PINK<\/strong>&#8216;.<\/p>\n\n\n\n<p class=\"is-style-default is-style-font-paragraph\">Initially, the project showcased the work of female graphic designers who were active in Italy between the 1940s and 1970s, a period of significant societal change in Italy, marked by an economic boom and the emergence of new customs. This was a period when the employment of Italian women, even in professional sectors that were in some ways &#8216;privileged&#8217;, was influenced by stereotypes and preconceptions about women&#8217;s roles. Over time, PINK has evolved into a more comprehensive project, showcasing female designers and graphic designers from various time periods up to the present day.<\/p>\n\n\n\n<p class=\"is-style-default is-style-font-paragraph\">This thematic path introduces us to the <strong>lesser-known stories of women in graphic design<\/strong>, who were mostly excluded from the major histories of Italian and international design. These include Brunetta Moretti Mateldi, Anita Klinz, Claudia Morgagni, Simonetta Ferrante, Jeanne Michot Grignani, Umberta Barni, Carla Gorgerino, Ornella Linke Bossi, Alda Sassi (Alsa) and Lora Lamm.<\/p>\n\n\n\n<p class=\"is-style-default is-style-font-paragraph\">By displaying posters, books, sketches, drawings and photographs, we can not only view extraordinary graphic artefacts, but also gain insight into the lives of autonomous, courageous and talented women who balanced their professional and personal lives. They are role models that have rarely been outlined or discussed until now.<\/p>\n<\/div>\n<\/div>\n\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n        <\/section>\r\n    \n\n\t<div class=\"main-column\">\r\n\t\t\t\t\t<article aria-label=\"STOP\" class=\"qzr-dynamic-blocks format-standard\" data-block=\"post-selector-fullscreen\">\r\n                <div class=\"post-selector-fullscreen__wrapper\">\r\n                    <a class=\"post-selector-fullscreen__image\" href=\"https:\/\/aiap.it\/cdpg\/en\/artifact\/stop\/\" title=\"STOP\"><img loading=\"lazy\" decoding=\"async\" width=\"887\" height=\"1200\" src=\"https:\/\/aiap.it\/cdpg\/wp-content\/uploads\/2025\/03\/STOP_Morgagni_19_077-1.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/aiap.it\/cdpg\/wp-content\/uploads\/2025\/03\/STOP_Morgagni_19_077-1.jpg 887w, https:\/\/aiap.it\/cdpg\/wp-content\/uploads\/2025\/03\/STOP_Morgagni_19_077-1-222x300.jpg 222w, https:\/\/aiap.it\/cdpg\/wp-content\/uploads\/2025\/03\/STOP_Morgagni_19_077-1-757x1024.jpg 757w, https:\/\/aiap.it\/cdpg\/wp-content\/uploads\/2025\/03\/STOP_Morgagni_19_077-1-768x1039.jpg 768w, https:\/\/aiap.it\/cdpg\/wp-content\/uploads\/2025\/03\/STOP_Morgagni_19_077-1-798x1080.jpg 798w\" sizes=\"auto, (max-width: 887px) 100vw, 887px\" \/><\/a>\r\n                    <a class=\"post-selector-fullscreen__content\" href=\"https:\/\/aiap.it\/cdpg\/en\/artifact\/stop\/\" title=\"STOP\">\r\n                        <h2>STOP<\/h2>    \r\n                                                    Claudia Morgagni, 1964                        \r\n                    <\/a>\r\n                <\/div>\r\n\t\t\t<\/article>\r\n\t\t\t<\/div>\r\n    \n\n        <section class=\"qzr-dynamic-blocks\" aria-label=\"The Role of AIAP\" data-block=\"panel\" id=\"the-role-of-aiap\" data-target=\"the-role-of-aiap\" data-label=\"The Role of AIAP\" >\r\n\t\t\t<div class=\"main-column\">\r\n                \t\t\t\t    \t\t\t<div tabindex=\"-1\" class=\"anchors-menu\" data-active=\"the-role-of-aiap\">\n\t\t\t\t<div class=\"anchors-menu-mobile-nav\">\n\t\t\t\t\t<span class=\"anchors-menu-mobile-nav-item anchors-menu-mobile-nav-prev disabled icon-prev\"><\/span>\n\t\t\t\t\t<span class=\"anchors-menu-mobile-nav-item anchors-menu-mobile-nav-next icon-next\"><\/span>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"main-column\">\n\t\t\t\t\t<ul class=\"loading\"><\/ul>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t                \t\t\t\t<div class=\"qzr-dynamic-blocks-panel-content\">\r\n\t\t\t\t\t\n\n<div class=\"wp-block-columns columns-pattern-8-columns-text is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:16.67%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.67%\">\n<h2 class=\"wp-block-heading is-style-font-heading-h2\" data-content=\"The Role of AIAP\">The Role of AIAP<\/h2>\n\n\n\n<p class=\"is-style-default is-style-font-paragraph\">Following the split from the Advertising Technicians component in 1955, the Italian Association of Advertising Artists (AIAP) was formed. Four female designers appeared among the 70 \u2018split\u2019 members led by Franco Mosca: Umberta Barni and Brunetta Moretti Mateldi of Milan, Alda Sassi of Turin and Annaviva Traverso of Savona.<\/p>\n\n\n\n<p class=\"is-style-default is-style-font-paragraph\">The 1963 AIAP yearbook (with a beautiful cover by <a href=\"https:\/\/aiap.it\/cdpg\/fondo\/fondo-franco-grignani\/\">Franco Grignani<\/a>) lists 199 members, 13 of whom are women. Of these, only seven sent examples of their work for publication: Umberta Barni, Brunetta Moretti Mateldi, Claudia Morgagni, Elena Pinna, Annamaria Sanguinetti, Rosaria Siletti Tonti (who was originally from Naples but was active in Milan at the time) and Verbena Valzelli Guerini (who was from Brescia).<\/p>\n\n\n\n<p class=\"is-style-default is-style-font-paragraph\">Brunetta Moretti Mateldi played an active role in the Association in its early years. As well as being among the 70 &#8216;splitters&#8217;, she received the Garter Prize in 1956 (a semi-serious award intended to consolidate relations between the Association and the world of communication).<\/p>\n\n\n\n<p class=\"is-style-default is-style-font-paragraph\">Ornella Linke Bossi, appointed an honorary member in 2024, has been an AIAP member since 1964. She was particularly active in the life of AIAP in the following years, designing some covers and editing texts for the Poliedro bulletin. In 1970, she was appointed vice-president for a three-year term.<\/p>\n\n\n\n<p class=\"is-style-default is-style-font-paragraph\">Simonetta Ferrante has also been a member of the Association since 1978 and was appointed an honorary member in 1985. She was one of the first professionals to open an independent studio in the early 1960s.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:16.67%\"><\/div>\n<\/div>\n\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n        <\/section>\r\n    \n\n        <section class=\"qzr-dynamic-blocks light-gray-bkg\" aria-label=\"\" data-block=\"panel\"   >\r\n\t\t\t<div class=\"main-column\">\r\n                \t\t\t\t<div class=\"qzr-dynamic-blocks-panel-content\">\r\n\t\t\t\t\t\n\n<div class=\"wp-block-columns columns-pattern-columns-for-posts-selector is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:12.5%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">            \n\t\t<article aria-label=\"Esso Extra Motor Oil\" data-id=\"4802\" data-url=\"https:\/\/aiap.it\/cdpg\/en\/artifact\/esso-extra-motor-oil\/\" class=\"card card-artifact\" data-title=\"Esso Extra Motor Oil\" data-timestamp=\"1744741396\">\n\t\t\t\t\n\t\t\t<a href=\"https:\/\/aiap.it\/cdpg\/en\/artifact\/esso-extra-motor-oil\/\" title=\"Esso Extra Motor Oil\" ><img decoding=\"async\" src=\"https:\/\/aiap.it\/cdpg\/wp-content\/uploads\/2025\/03\/Esso_cartello_Morgagni_1956-773x1024.jpg\" alt=\"Esso Extra Motor Oil\" \/><\/a>\n\t\t\t<a class=\"card-wrapper-title\" title=\"Esso Extra Motor Oil\" href=\"https:\/\/aiap.it\/cdpg\/en\/artifact\/esso-extra-motor-oil\/\">\t\n\t\t\t\t<span class=\"card-field-title\">Esso Extra Motor Oil<\/span>\n\t\t\t\t<span class=\"card-extra-field-fund\">\n\t\t\t\t\tFondo Claudia Morgagni\t\t\t\t<\/span>\n\t\t\t\t<span class=\"card-extra-field-year\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"years-label\">1956<\/span>\n\t\t\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t<\/a>\n\n\t\t<\/article>\n\t        <\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">            \n\t\t<article aria-label=\"Portadocumenti Pellizzari\" data-id=\"4794\" data-url=\"https:\/\/aiap.it\/cdpg\/en\/artifact\/portadocumenti-pellizzari\/\" class=\"card card-artifact\" data-title=\"Portadocumenti Pellizzari\" data-timestamp=\"1744741397\">\n\t\t\t\t\n\t\t\t<a href=\"https:\/\/aiap.it\/cdpg\/en\/artifact\/portadocumenti-pellizzari\/\" title=\"Portadocumenti Pellizzari\" ><img decoding=\"async\" src=\"https:\/\/aiap.it\/cdpg\/wp-content\/uploads\/2025\/03\/Pellizzari_Morgagni_1967_061-1-722x1024.jpg\" alt=\"Portadocumenti Pellizzari\" \/><\/a>\n\t\t\t<a class=\"card-wrapper-title\" title=\"Portadocumenti Pellizzari\" href=\"https:\/\/aiap.it\/cdpg\/en\/artifact\/portadocumenti-pellizzari\/\">\t\n\t\t\t\t<span class=\"card-field-title\">Portadocumenti Pellizzari<\/span>\n\t\t\t\t<span class=\"card-extra-field-fund\">\n\t\t\t\t\tFondo Claudia Morgagni\t\t\t\t<\/span>\n\t\t\t\t<span class=\"card-extra-field-year\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"years-label\">1967<\/span>\n\t\t\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t<\/a>\n\n\t\t<\/article>\n\t        <\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">            \n\t\t<article aria-label=\"Servizio documentazione CIBA FARMACEUTICI\" data-id=\"4807\" data-url=\"https:\/\/aiap.it\/cdpg\/en\/artifact\/servizio-documentazione\/\" class=\"card card-artifact\" data-title=\"Servizio documentazione CIBA FARMACEUTICI\" data-timestamp=\"1744741396\">\n\t\t\t\t\n\t\t\t<a href=\"https:\/\/aiap.it\/cdpg\/en\/artifact\/servizio-documentazione\/\" title=\"Servizio documentazione CIBA FARMACEUTICI\" ><img decoding=\"async\" src=\"https:\/\/aiap.it\/cdpg\/wp-content\/uploads\/2025\/03\/Ciba_Morgagni_1972_049-1-737x1024.jpg\" alt=\"Servizio documentazione CIBA FARMACEUTICI\" \/><\/a>\n\t\t\t<a class=\"card-wrapper-title\" title=\"Servizio documentazione CIBA FARMACEUTICI\" href=\"https:\/\/aiap.it\/cdpg\/en\/artifact\/servizio-documentazione\/\">\t\n\t\t\t\t<span class=\"card-field-title\">Servizio documentazione CIBA FARMACEUTICI<\/span>\n\t\t\t\t<span class=\"card-extra-field-fund\">\n\t\t\t\t\tFondo Claudia Morgagni\t\t\t\t<\/span>\n\t\t\t\t<span class=\"card-extra-field-year\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"years-label\">1972<\/span>\n\t\t\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t<\/a>\n\n\t\t<\/article>\n\t        <\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:12.5%\"><\/div>\n<\/div>\n\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n        <\/section>\r\n    \n\n        <section class=\"qzr-dynamic-blocks\" aria-label=\"Why Pioneers?\" data-block=\"panel\" id=\"why-pioneers\" data-target=\"why-pioneers\" data-label=\"Why Pioneers?\" >\r\n\t\t\t<div class=\"main-column\">\r\n                \t\t\t\t    \t\t\t<div tabindex=\"-1\" class=\"anchors-menu\" data-active=\"why-pioneers\">\n\t\t\t\t<div class=\"anchors-menu-mobile-nav\">\n\t\t\t\t\t<span class=\"anchors-menu-mobile-nav-item anchors-menu-mobile-nav-prev disabled icon-prev\"><\/span>\n\t\t\t\t\t<span class=\"anchors-menu-mobile-nav-item anchors-menu-mobile-nav-next icon-next\"><\/span>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"main-column\">\n\t\t\t\t\t<ul class=\"loading\"><\/ul>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t                \t\t\t\t<div class=\"qzr-dynamic-blocks-panel-content\">\r\n\t\t\t\t\t\n\n<div class=\"wp-block-columns columns-pattern-8-columns-text is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:16.67%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.67%\">\n<h2 class=\"wp-block-heading is-style-font-heading-h2\" data-content=\"Why Pioneers?\">Why Pioneers?<\/h2>\n\n\n\n<p class=\"is-style-default is-style-font-paragraph\">One of the reasons why some pioneers can be identified is due to professional autonomy and management roles. We are talking about those female professionals who, in the years following the Second World War, started their own businesses or who had management tasks (such as Anita Klinz), taking on responsibilities, covering different roles, interacting with clients and suppliers.<\/p>\n\n\n\n<p class=\"is-style-default is-style-font-paragraph\">Although many of them worked and lived in a city like Milan, which was undergoing rapid social and industrial evolution, in constant contact with the world, of which it was one of the centres in those years, they embarked on autonomous and important careers, in a predominantly male professional context. A context, from a social point of view, that conditioned them or tried to steer them towards stereotyped roles.<\/p>\n\n\n\n<p class=\"is-style-default is-style-font-paragraph\">Precisely, the multiplicity of roles is another factor. For a woman at the time, carving out her own autonomous profession was, to all intents and purposes, an almost heroic achievement, if the profession had to go hand in hand with conventional social and cultural roles: being a wife, being a mother, looking after the family home, looking after the offspring.<\/p>\n\n\n\n<p class=\"is-style-default is-style-font-paragraph\">The graphic designer&#8217;s profession already allowed for flexible management of one&#8217;s time, but independence could be relative if one was unable to achieve even substantial financial results. This multiplicity of roles evidently weighed differently for women if not more than for men. And as such, it should be considered as a further element of evaluation and enhancement.<\/p>\n\n\n\n<p class=\"is-style-default is-style-font-paragraph\">Another argument that is considered valid is that of the variety of orders and the inconsistency of the theme, widely adopted in the past, of a specific professional reserve. Female graphic designers, just like their male colleagues, contrary to what the prejudices of the time and some sources indicate, dedicated themselves (and dedicate themselves today) to a variety of fields that go far beyond drawing for a fashion house, department store or in any case for products aimed at the female public. They interact with sectors such as heavy industry, chemistry and pharmaceuticals. Producing not only billboards or posters, but campaigns, visual identities, product packaging, and books. Thus contributing to the development of the industrial culture that characterised the Italian economic boom and the country&#8217;s rebirth.<\/p>\n\n\n\n<p class=\"is-style-default is-style-font-paragraph\">This variety is also expressed in terms of visual languages, not only related to illustration and expressive sign (a mode also conditioned by the training they had access to both before and immediately after the war), but also to some of the most up-to-date trends of the time.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:16.67%\"><\/div>\n<\/div>\n\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n        <\/section>\r\n    \n\n        <section class=\"qzr-dynamic-blocks light-gray-bkg\" aria-label=\"\" data-block=\"panel\"   >\r\n\t\t\t<div class=\"main-column\">\r\n                \t\t\t\t<div class=\"qzr-dynamic-blocks-panel-content\">\r\n\t\t\t\t\t\n\n<div class=\"wp-block-columns columns-pattern-columns-for-posts-selector is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:12.5%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">            \n\t\t<article aria-label=\"Supermarket\" data-id=\"11910\" data-url=\"https:\/\/aiap.it\/cdpg\/en\/artifact\/supermarket-5\/\" class=\"card card-artifact\" data-title=\"Supermarket\" data-timestamp=\"1747924498\">\n\t\t\t\t\n\t\t\t<a href=\"https:\/\/aiap.it\/cdpg\/en\/artifact\/supermarket-5\/\" title=\"Supermarket\" ><img decoding=\"async\" src=\"https:\/\/aiap.it\/cdpg\/wp-content\/uploads\/2025\/05\/man-scontrino-verde-697x1024.jpg\" alt=\"Supermarket\" \/><\/a>\n\t\t\t<a class=\"card-wrapper-title\" title=\"Supermarket\" href=\"https:\/\/aiap.it\/cdpg\/en\/artifact\/supermarket-5\/\">\t\n\t\t\t\t<span class=\"card-field-title\">Supermarket<\/span>\n\t\t\t\t<span class=\"card-extra-field-fund\">\n\t\t\t\t\tFondo Simonetta Ferrante\t\t\t\t<\/span>\n\t\t\t\t<span class=\"card-extra-field-year\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"years-label\">1967<\/span>\n\t\t\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t<\/a>\n\n\t\t<\/article>\n\t        <\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">            \n\t\t<article aria-label=\"Poliedro \u2013 N. 3\/1967\" data-id=\"11994\" data-url=\"https:\/\/aiap.it\/cdpg\/en\/issue\/poliedro-n-3-1963\/\" class=\"card card-issue\" data-title=\"Poliedro \u2013 N. 3\/1967\" data-timestamp=\"1747929895\">\n\t\t\t\t\n\t\t\t<a href=\"https:\/\/aiap.it\/cdpg\/en\/issue\/poliedro-n-3-1963\/\" title=\"Poliedro \u2013 N. 3\/1967\" ><img decoding=\"async\" src=\"https:\/\/aiap.it\/cdpg\/wp-content\/uploads\/2025\/05\/18-LINKE-BOSSI-Poliedro-1967-921x1024.jpg\" alt=\"Poliedro \u2013 N. 3\/1967\" \/><\/a>\n\t\t\t<a class=\"card-wrapper-title\" title=\"Poliedro \u2013 N. 3\/1967\" href=\"https:\/\/aiap.it\/cdpg\/en\/issue\/poliedro-n-3-1963\/\">\t\n\t\t\t\t<span class=\"card-field-title\">Poliedro \u2013 N. 3\/1967<\/span>\n\t\t\t\t<span class=\"card-extra-field-fund\">\n\t\t\t\t\tFondo AIAP, Fondo Ornella Linke Bossi\t\t\t\t<\/span>\n\t\t\t\t<span class=\"card-extra-field-year\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"years-label\">1967<\/span>\n\t\t\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t<\/a>\n\n\t\t<\/article>\n\t        <\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">            \n\t\t<article aria-label=\"Richard-Ginori\" data-id=\"12380\" data-url=\"https:\/\/aiap.it\/cdpg\/en\/artifact\/richard-ginori-2\/\" class=\"card card-artifact\" data-title=\"Richard-Ginori\" data-timestamp=\"1747933842\">\n\t\t\t\t\n\t\t\t<a href=\"https:\/\/aiap.it\/cdpg\/en\/artifact\/richard-ginori-2\/\" title=\"Richard-Ginori\" ><img decoding=\"async\" src=\"https:\/\/aiap.it\/cdpg\/wp-content\/uploads\/2025\/05\/\u2014Richard-Ginori_Umberta_Barni-2-770x1024.jpg\" alt=\"Richard-Ginori\" \/><\/a>\n\t\t\t<a class=\"card-wrapper-title\" title=\"Richard-Ginori\" href=\"https:\/\/aiap.it\/cdpg\/en\/artifact\/richard-ginori-2\/\">\t\n\t\t\t\t<span class=\"card-field-title\">Richard-Ginori<\/span>\n\t\t\t\t<span class=\"card-extra-field-fund\">\n\t\t\t\t\tFondo Umberta Barni\t\t\t\t<\/span>\n\t\t\t\t<span class=\"card-extra-field-year\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"years-label\">1958<\/span>\n\t\t\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t<\/a>\n\n\t\t<\/article>\n\t        <\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:12.5%\"><\/div>\n<\/div>\n\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n        <\/section>\r\n    \n\n\r\n\t<section class=\"qzr-dynamic-blocks qzr-dynamic-blocks\" data-target=\"the-protagonists\" aria-label=\"The Protagonists\" data-block=\"biography\" id=\"the-protagonists\" data-target=\"the-protagonists\" data-label=\"The Protagonists\">\r\n\t\t\t\t\t<div tabindex=\"-1\" class=\"anchors-menu\" data-active=\"biography\">\n\t\t\t\t<div class=\"anchors-menu-mobile-nav\">\n\t\t\t\t\t<span class=\"anchors-menu-mobile-nav-item anchors-menu-mobile-nav-prev disabled icon-prev\"><\/span>\n\t\t\t\t\t<span class=\"anchors-menu-mobile-nav-item anchors-menu-mobile-nav-next icon-next\"><\/span>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"main-column\">\n\t\t\t\t\t<ul class=\"loading\"><\/ul>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"main-column\">\r\n\t\t\t\t<div class=\"designers\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t<div class=\"card card-designer col-10\">\n\t\t\t\t<a class=\"card-designer-image\"   title=\"Umberta Barni\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/aiap.it\/cdpg\/wp-content\/uploads\/2025\/03\/20\u2014BARNI-UMBERTA.jpg\" alt=\"Umberta Barni\" \/>\n\t\t\t\t<\/a>\n\t\t\t\t<div class=\"card-designer-content\">\n\t\t\t\t\t<h3 class=\"card-designer-title\">Umberta Barni<\/h3>\n\t\t\t\t\t<div class=\"card-designer-description\">\n\t\t\t\t\t\t\t\t\t\t\t\t\tUmberta Barni (Milan, 1927 &#8211; 2024) after studying at the School of Art in Ferrara and the School of Applied Art in Milan, in 1947, she made her debut working at the Ultra Agency, as from 1959 Ultra Pubblicit\u00e0, collaborating in the development of over 100 advertising campaigns. She was still active in the 1960s, however after her marriage, her professional activity declined significantly.<br>She is one of the 70 AIAP founder members and exhibited in both editions of the Mostra Nazionale degli Artisti Pubblicitari (National Exhibition of Advertising Artists), held in 1956 at the Palazzo della Permanente and in 1959 at the Villa Palestro Modern Art Gallery in Milan and organised by the Association.\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t<div class=\"card card-designer col-10\">\n\t\t\t\t<a class=\"card-designer-image\"   title=\"Simonetta Ferrante\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/aiap.it\/cdpg\/wp-content\/uploads\/2025\/03\/39\u2014Simonetta-Ferrante_2183-724x1024.jpg\" alt=\"Simonetta Ferrante\" \/>\n\t\t\t\t<\/a>\n\t\t\t\t<div class=\"card-designer-content\">\n\t\t\t\t\t<h3 class=\"card-designer-title\">Simonetta Ferrante<\/h3>\n\t\t\t\t\t<div class=\"card-designer-description\">\n\t\t\t\t\t\t\t\t\t\t\t\t\tSimonetta Ferrante (Milan, 1930) completed her studies at secondary school specialising in artistic subjects and graduated from the Verdi Musical Academy in Milan, she also attended the Central School for Arts and Design in London. Although she was encouraged by Felice Casorati and Primo Conti to approach painting, she chose to devote herself to editorial and advertising graphics. After collaborations with Max Huber, Pier Giacomo Castiglioni, Bob Noorda and Bruno Munari, in 1961, she founded a studio together with Giovanna Graf whose portfolio included Mondadori, Galgan and Supermarket (later Esselunga). Later, in 1971, she opened Studio Barra 6 together with Carlo Pollastrini.<br>In the mid-1970s, she left the graphic design studio and founded the Centro dell\u2019Immagine e dell\u2019Espressione (Centre of Image and Expression), devoting herself to teaching and painting. Later, the collaboration with the Italian Calligraphic Association marked a new phase in her artistic production that she still carries on today. She is an honorary member of AIAP.\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t<div class=\"card card-designer col-10\">\n\t\t\t\t<a class=\"card-designer-image\"   title=\"Carla Gorgerino\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/aiap.it\/cdpg\/wp-content\/uploads\/2025\/03\/46\u2014ritratto-CARLA-GORGERINO-829x1024.jpg\" alt=\"Carla Gorgerino\" \/>\n\t\t\t\t<\/a>\n\t\t\t\t<div class=\"card-designer-content\">\n\t\t\t\t\t<h3 class=\"card-designer-title\">Carla Gorgerino<\/h3>\n\t\t\t\t\t<div class=\"card-designer-description\">\n\t\t\t\t\t\t\t\t\t\t\t\t\tCarla Gorgerino (Milan, 1939) graduated in 1956 from the School of Artistic Decoration on Ceramics, and in 1957, she joined the Advertising Office at Rinascente. In the 1960s, she designed highly original posters and advertising pages for the department store. She was little known in the Milanese graphic environment, where she raised new awareness for the typographic page with some of her work. Upon marriage, she reduced her professional commitments, which she left for good in the late 1960s.\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t<div class=\"card card-designer col-10\">\n\t\t\t\t<a class=\"card-designer-image\"   title=\"Jeanne Michot Grignani\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/aiap.it\/cdpg\/wp-content\/uploads\/2025\/03\/48\u2014Jeanne-Michot-Grignani-1024x1024.jpg\" alt=\"Jeanne Michot Grignani\" \/>\n\t\t\t\t<\/a>\n\t\t\t\t<div class=\"card-designer-content\">\n\t\t\t\t\t<h3 class=\"card-designer-title\">Jeanne Michot Grignani<\/h3>\n\t\t\t\t\t<div class=\"card-designer-description\">\n\t\t\t\t\t\t\t\t\t\t\t\t\tJeanne Michot Grignani (Melitopol, Ukraine, 1916 &#8211; Milan, Italy, 2003) was a poster artist, a dress artist and a fashion designer who was born in the Ukraine to French exiles. In 1942, she married Franco Grignani, with whom she formed a creative partnership.<br>In the 1950s, she worked for well-known Italian companies, such as Borsalino, Necchi, Singer and Pirelli, creating original advertising artifacts. Between 1950 and 1955, she designed a line of raincoats for Pirelli. Her style represents the Italian economic boom.\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t<div class=\"card card-designer col-10\">\n\t\t\t\t<a class=\"card-designer-image\"   title=\"Anita\u00a0Klinz\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/aiap.it\/cdpg\/wp-content\/uploads\/2025\/03\/50\u2014foto-ritratto-klinz.jpg\" alt=\"Anita\u00a0Klinz\" \/>\n\t\t\t\t<\/a>\n\t\t\t\t<div class=\"card-designer-content\">\n\t\t\t\t\t<h3 class=\"card-designer-title\">Anita\u00a0Klinz<\/h3>\n\t\t\t\t\t<div class=\"card-designer-description\">\n\t\t\t\t\t\t\t\t\t\t\t\t\tAnna Maria Klinz, known as Anita (Opatija, Croatia, 1923 &#8211; Milan, 2013), born in what was then Italian Istria, attended graphic art school in Prague and reached Milan after the war. She was considered the first female art director in Italy.<br>She joined Mondadori in 1951, already back then Italy&#8217;s largest publishing house, and was rapidly appointed head of the graphic design department. She handled books of all kinds, from encyclopaedias to poetry books, but also periodicals and series sold at newsstands, such as \u201cGialli\u201d and \u201cUrania\u201d, novels that introduced science fiction to Italians. In fact, she invented the recognisable round frame to accommodate Karel Thole&#8217;s illustrations. For other series, she also collaborated with other well-known illustrators, including Ferruccio Bocca and Ferenc Pint\u00e9r.<br>Her skills were so appreciated that Alberto Mondadori called her in 1958 to participate in the adventure of Il Saggiatore, where she continued to invent iconic covers, such as for the series \u201cI Maestri dell&#8217;Architettura Contemporanea\u201d.<br>In the 1970s, she worked particularly on magazines, including \u00abDuepi\u00f9\u00bb and \u00abGrazia\u00bb as well as newspapers such as \u00abIl Giornale di Bergamo\u00bb and \u00abIl Mattino di Padova\u00bb.<br>In 2012, she was awarded the AWDA Lifetime Achievement Award.\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t<div class=\"card card-designer col-10\">\n\t\t\t\t<a class=\"card-designer-image\"   title=\"Ornella Linke Bossi\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/aiap.it\/cdpg\/wp-content\/uploads\/2025\/03\/24\u2014ORNELLA-LINKE-BOSSI.jpg\" alt=\"Ornella Linke Bossi\" \/>\n\t\t\t\t<\/a>\n\t\t\t\t<div class=\"card-designer-content\">\n\t\t\t\t\t<h3 class=\"card-designer-title\">Ornella Linke Bossi<\/h3>\n\t\t\t\t\t<div class=\"card-designer-description\">\n\t\t\t\t\t\t\t\t\t\t\t\t\tOrnella Linke Bossi (Milan, 1935) graduated in graphic design in Stuttgart and began her professional activity at Telefunken in Ulm. Between the 1960s and 1970s she collaborated with Rinascente-Upim and at the International Centre for Arts and Costume in Venice, as well as with her husband, designer Norbert Linke.<br>In 1979, she founded her own graphic design studio together with Elena Consonni and Luisa Montobbio, specialising above all in audiovisual and social and cultural communication.<br>She has also been a lecturer at the IED in Milan.<br>In the 1960s, she was particularly active and present in the life of AIAP (of which she has been a member since 1964), curating a number of covers and editing texts for the bulletin entitled \u00abPoliedro\u00bb. Over the 1970-1973 period, she was vice-president of the Association. In 2015, she was awarded the AWDA Lifetime Achievement Award.\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t<div class=\"card card-designer col-10\">\n\t\t\t\t<a class=\"card-designer-image\"   title=\"Brunetta Moretti Mateldi\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/aiap.it\/cdpg\/wp-content\/uploads\/2025\/03\/56\u2014BRUNETTA-Moretti-Mateldi.jpg\" alt=\"Brunetta Moretti Mateldi\" \/>\n\t\t\t\t<\/a>\n\t\t\t\t<div class=\"card-designer-content\">\n\t\t\t\t\t<h3 class=\"card-designer-title\">Brunetta Moretti Mateldi<\/h3>\n\t\t\t\t\t<div class=\"card-designer-description\">\n\t\t\t\t\t\t\t\t\t\t\t\t\tAfter attending the Accademia Albertina in Turin, Bruna Moretti Mateldi, also known as Brunetta (Ivrea, 1904 &#8211; Milan, 1989) moved to Milan in the mid-1920s, where she met her husband Filiberto Mateldi and began working for women&#8217;s publishers. Her illustrations appear in the weekly \u00abLa Domenica del Corriere\u00bb, in the fortnightly \u00abIl Dramma\u00bb and in the periodical \u00abBellezza\u00bb where her unmistakable drawings combining fashion and costume accompanied Irene Brin&#8217;s articles on international fashion shows. In \u00abGrazia\u00bb and \u00abAmica\u00bb magazines, she had a regular page, entitled \u201cTaccuino\u201d. For \u00abL&#8217;Espresso\u00bb, she illustrated Camilla Cederna&#8217;s \u201cIl Lato Debole\u201d column. Together with the famous journalist, she established an association based on a great intellectual affinity.<br>She was among the 70 members who, in 1955, approved the split from the Advertising Technicians section, giving life to AIAP. In the following years, she actively participated in the active life of the association.\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t<div class=\"card card-designer col-10\">\n\t\t\t\t<a class=\"card-designer-image\"   title=\"Claudia Morgagni\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/aiap.it\/cdpg\/wp-content\/uploads\/2024\/11\/ritratto.png\" alt=\"Claudia Morgagni\" \/>\n\t\t\t\t<\/a>\n\t\t\t\t<div class=\"card-designer-content\">\n\t\t\t\t\t<h3 class=\"card-designer-title\">Claudia Morgagni<\/h3>\n\t\t\t\t\t<div class=\"card-designer-description\">\n\t\t\t\t\t\t\t\t\t\t\t\t\tClaudia Morgagni (Milan, 1928 &#8211; 2002) was a graphic designer, an artist and a teacher, active between the 1950s and the 1980s. She began by working with advertising agencies, such as Itam.Co, and Santagostino, an important yarn and textile manufacturer of that period. In 1957, she opened her own professional studio and quickly gained a distinguished client portfolio that included, among others, Decca, Esso, Orzoro, Kneipp, Lanerossi, Montedison, Ruffino, Pellizzari, Tupperware, Ciba Farmaceutici, and IBM.<br>In 2019, she was awarded the AWDA Memorial Award as a role model for women designers and women.\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t<div class=\"card card-designer col-10\">\n\t\t\t\t<a class=\"card-designer-image\"   title=\"Alda Sassi\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/aiap.it\/cdpg\/wp-content\/uploads\/2025\/03\/Martini_Alda_Sassi_1-BN-1024x945.jpg\" alt=\"Alda Sassi\" \/>\n\t\t\t\t<\/a>\n\t\t\t\t<div class=\"card-designer-content\">\n\t\t\t\t\t<h3 class=\"card-designer-title\">Alda Sassi<\/h3>\n\t\t\t\t\t<div class=\"card-designer-description\">\n\t\t\t\t\t\t\t\t\t\t\t\t\tAlda Sassi (Turin, 1929 &#8211; ?), also known as Alsa, is one of the 70 founder members of AIAP and participated, by designing a poster for Martini, in the first National Exhibition of Advertising Artists in 1956 organised by the Association. Indeed, between the 1950s and early 1960s, she is reported to have been active in the Martini Advertising Department (Pubblimart) for which she designed ads and other communication materials.<br>Her activity designing posters for shipping companies (Lauro, Italia, Lloyd Triestino) is worthy of note.\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t\t<\/section>\r\n\t\n\n        <section class=\"qzr-dynamic-blocks\" aria-label=\"Useful References\" data-block=\"panel\" id=\"useful-references\" data-target=\"useful-references\" data-label=\"Useful References\" >\r\n\t\t\t<div class=\"main-column\">\r\n                \t\t\t\t    \t\t\t<div tabindex=\"-1\" class=\"anchors-menu\" data-active=\"useful-references\">\n\t\t\t\t<div class=\"anchors-menu-mobile-nav\">\n\t\t\t\t\t<span class=\"anchors-menu-mobile-nav-item anchors-menu-mobile-nav-prev disabled icon-prev\"><\/span>\n\t\t\t\t\t<span class=\"anchors-menu-mobile-nav-item anchors-menu-mobile-nav-next icon-next\"><\/span>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"main-column\">\n\t\t\t\t\t<ul class=\"loading\"><\/ul>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t                \t\t\t\t<div class=\"qzr-dynamic-blocks-panel-content\">\r\n\t\t\t\t\t\n\n<div class=\"wp-block-columns columns-pattern-8-columns-text is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:16.67%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.67%\">\n<h2 class=\"wp-block-heading is-style-font-heading-h2\" data-content=\"Useful References\">Useful References<\/h2>\n\n\n\n<p class=\"is-style-default is-style-font-paragraph\">Breuer, G., &amp; Meer, J. (2012). <em>Women in Graphic Design<\/em>. Jovis Verlag.<\/p>\n\n\n\n<p class=\"is-style-default is-style-font-paragraph\">Biribanti, P. (2018). <em>L&#8217;ironia \u00e8 di moda. Brunetta Mateldi Moretti, artista eclettica dell&#8217;eleganza<\/em>. Carocci Editore.\u00a0<\/p>\n\n\n\n<p class=\"is-style-default is-style-font-paragraph\">Bucchetti, V. (2016). Le donne di Lora Lamm. In R. Riccini (Ed.), <em>Angelica e Bradamante. Le donne del design<\/em> (pp. 207\u2013224). Il Poligrafo.<\/p>\n\n\n\n<p class=\"is-style-default is-style-font-paragraph\">Cerritelli, C., &amp; Ossanna Cavadini, N. (Eds.). (2016). <em>Simonetta Ferrante. La memoria del visibile: segno, colore, ritmo e calligrafie<\/em>. Silvana Editoriale.<\/p>\n\n\n\n<p class=\"is-style-default is-style-font-paragraph\">Dradi, M. (2017). Brunetta, Giulia, Umberta. Primi profili. In R. Riccini (Ed.), <em>Angelica e Bradamante. Le donne del design<\/em> (pp. 185\u2013191). Il Poligrafo.<\/p>\n\n\n\n<p class=\"is-style-default is-style-font-paragraph\">Ferrara, M. (2012). Design and Gender Studies. <em>PAD. Pages on Arts and Design<\/em>, <em>7<\/em>(8). <a href=\"http:\/\/www.padjournal.net\/design-and-gender-studies\/?lang=it\">http:\/\/www.padjournal.net\/design-and-gender-studies\/?lang=it<\/a><\/p>\n\n\n\n<p class=\"is-style-default is-style-font-paragraph\">Guida, F.E., &amp; Grazzani, L. (Eds.). (2011). <em>The Unbroken Sign.  Simonetta Ferrante. Graphics between Art, Calligraphy and Design<\/em>. AIAP Edizioni.<\/p>\n\n\n\n<p class=\"is-style-default is-style-font-paragraph\">Guida, F.E. (2016). Claudia Morgagni, Commitment as a Professional Model. In <em>09 F CM &#8211; Fondo \/ Folder Claudia Morgagni<\/em> (pp. 1\u201316). AIAP Edizioni.<\/p>\n\n\n\n<p class=\"is-style-default is-style-font-paragraph\">Guida, F.E. (2020). Beyond Professional Stereotypes. Women Pioneers in the Golden Age of Italian Graphic Design. <em>PAD. Pages on Arts &amp; Design<\/em>, <em>13<\/em>(19), 14\u201339.&nbsp;<a href=\"https:\/\/www.padjournal.net\/wp-content\/uploads\/2023\/01\/PAD19-014.pdf\">https:\/\/www.padjournal.net\/wp-content\/uploads\/2023\/01\/PAD19-014.pdf<\/a><\/p>\n\n\n\n<p class=\"is-style-default is-style-font-paragraph\">Gunetti, L. (2018). Ornella Linke-Bossi: The Project and the Research. In C. Ferrara, L. Moretti, &amp; D. Piscitelli (Eds.). <em>AIAP Women in Design Award, vol. 2<\/em> (pp. 26\u201329). AIAP Edizioni.&nbsp;<\/p>\n\n\n\n<p class=\"is-style-default is-style-font-paragraph\">Pansera, A. (2017). Anita Klinz. In R. Riccini (Ed.), <em>Angelica e Bradamante. Le donne del design<\/em> (pp. 77\u201390). Il Poligrafo.<\/p>\n\n\n\n<p class=\"is-style-default is-style-font-paragraph\">Pitoni, L. (2022). <em>Ostinata bellezza. Anita Klinz, la prima art director italiana<\/em>. Fondazione Arnoldo e Alberto Mondadori.<\/p>\n\n\n\n<p class=\"is-style-default is-style-font-paragraph\">Vinti, C. (2024). <em>La grafica italiana del \u2018900<\/em>. Giunti.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:16.67%\"><\/div>\n<\/div>\n\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n        <\/section>\r\n    \n\n\t\r\n\t<div class=\"qzr-dynamic-blocks\" id=\"documents\" data-block=\"documents\" data-target=\"links\" data-label=\"Links\">\r\n\r\n\t\t\t\t\t\t\t\t<div tabindex=\"-1\" class=\"anchors-menu\" data-active=\"links\">\n\t\t\t\t<div class=\"anchors-menu-mobile-nav\">\n\t\t\t\t\t<span class=\"anchors-menu-mobile-nav-item anchors-menu-mobile-nav-prev disabled icon-prev\"><\/span>\n\t\t\t\t\t<span class=\"anchors-menu-mobile-nav-item anchors-menu-mobile-nav-next icon-next\"><\/span>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"main-column\">\n\t\t\t\t\t<ul class=\"loading\"><\/ul>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\r\n\t\t<div class=\"main-column\">\r\n\t\t\t<div class=\"documents\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"document\">\r\n\t\t\t\t\t\t\t<span class=\"document-title\">PINK. Le pioniere del graphic design a Bolzano<\/span>\r\n\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/aiap.it\/pink-le-pioniere-del-graphic-design-a-bolzano\/\" class=\"button\" target=\"_blank\" data-icon=\"goto\">Leggi la notizia sulla mostra<\/a>\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"document\">\r\n\t\t\t\t\t\t\t<span class=\"document-title\">PINK. Le pioniere del graphic design a San Lazzaro di Savena<\/span>\r\n\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/aiap.it\/pink-le-pioniere-del-graphic-design-a-san-lazzaro-di-savena\/\" class=\"button\" target=\"_blank\" data-icon=\"goto\">Leggi la notizia sulla mostra<\/a>\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"document\">\r\n\t\t\t\t\t\t\t<span class=\"document-title\">Grafica a parte<\/span>\r\n\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/aiap.it\/grafica-a-parte-storie-di-progettiste-e-pioniere-del-graphic-design-italiano\/\" class=\"button\" target=\"_blank\" data-icon=\"goto\">Leggi la notizia sulla conferenza<\/a>\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"document\">\r\n\t\t\t\t\t\t\t<span class=\"document-title\">PINK a Circonferenze 2030 (22\/10\/2021)<\/span>\r\n\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.youtube.com\/watch?v=PMfI2YItDcI&#038;t=795s\" class=\"button\" target=\"_blank\" data-icon=\"goto\">Guarda il video della conferenza<\/a>\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\t\n\n\n\t\t<div class=\"related-posts\" data-count=\"3\">\n\t\t\t<div class=\"main-column\">\n\t\t\t\t<h3 class=\"related-posts-title is-style-font-heading-h3\">You may also be interested in<\/h3>\n\t\t\t\t<div class=\"related-posts-list cards-grid\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<article data-post-type=\"post\" aria-label=\"PINK\u2026 in Russia, Brazil and Cyprus\" data-id=\"10643\" data-url=\"https:\/\/aiap.it\/cdpg\/en\/pink-fa-tappa-in-russia-brasile-cipro\/\" class=\"card card-default\" data-title=\"PINK\u2026 in Russia, Brazil and Cyprus\" data-timestamp=\"1758496099\">\n\t\t\t\t\t\t<a href=\"https:\/\/aiap.it\/cdpg\/en\/pink-fa-tappa-in-russia-brasile-cipro\/\" title=\"PINK\u2026 in Russia, Brazil and Cyprus\" class=\"card-field-image\"><img decoding=\"async\" src=\"https:\/\/aiap.it\/cdpg\/wp-content\/uploads\/2025\/05\/foto-5-1024x683.jpeg\" alt=\"PINK\u2026 in Russia, Brazil and Cyprus\" \/><\/a>\n\t\t\t<div class=\"card-wrapper-content\">\n\t\t\t\t<a class=\"card-wrapper-title\" title=\"PINK\u2026 in Russia, Brazil and Cyprus\" href=\"https:\/\/aiap.it\/cdpg\/en\/pink-fa-tappa-in-russia-brasile-cipro\/\">\t\n\t\t\t\t\t<span class=\"card-field-title\">PINK\u2026 in Russia, Brazil and Cyprus<\/span>\n\t\t\t\t<\/a>\n\t\t\t<\/div>\n\n\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<article data-post-type=\"post\" aria-label=\"PINK. The Tour Begins!\" data-id=\"10864\" data-url=\"https:\/\/aiap.it\/cdpg\/en\/pink-inizia-il-tour\/\" class=\"card card-default\" data-title=\"PINK. The Tour Begins!\" data-timestamp=\"1758496125\">\n\t\t\t\t\t\t<a href=\"https:\/\/aiap.it\/cdpg\/en\/pink-inizia-il-tour\/\" title=\"PINK. The Tour Begins!\" class=\"card-field-image\"><img decoding=\"async\" src=\"https:\/\/aiap.it\/cdpg\/wp-content\/uploads\/2025\/05\/HEAD-WEB-PINK-1920x1038-B-1024x554.jpg\" alt=\"PINK. The Tour Begins!\" \/><\/a>\n\t\t\t<div class=\"card-wrapper-content\">\n\t\t\t\t<a class=\"card-wrapper-title\" title=\"PINK. The Tour Begins!\" href=\"https:\/\/aiap.it\/cdpg\/en\/pink-inizia-il-tour\/\">\t\n\t\t\t\t\t<span class=\"card-field-title\">PINK. The Tour Begins!<\/span>\n\t\t\t\t<\/a>\n\t\t\t<\/div>\n\n\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<article data-post-type=\"post\" aria-label=\"PINK. Women Pioneers of Graphic Design in Bolzano\" data-id=\"13777\" data-url=\"https:\/\/aiap.it\/cdpg\/en\/pink-le-pioniere-del-graphic-design-a-bolzano\/\" class=\"card card-default\" data-title=\"PINK. Women Pioneers of Graphic Design in Bolzano\" data-timestamp=\"1748695368\">\n\t\t\t\t\t\t<a href=\"https:\/\/aiap.it\/cdpg\/en\/pink-le-pioniere-del-graphic-design-a-bolzano\/\" title=\"PINK. Women Pioneers of Graphic Design in Bolzano\" class=\"card-field-image\"><img decoding=\"async\" src=\"https:\/\/aiap.it\/cdpg\/wp-content\/uploads\/2025\/05\/PINK-web-1024x589.jpg\" alt=\"PINK. Women Pioneers of Graphic Design in Bolzano\" \/><\/a>\n\t\t\t<div class=\"card-wrapper-content\">\n\t\t\t\t<a class=\"card-wrapper-title\" title=\"PINK. Women Pioneers of Graphic Design in Bolzano\" href=\"https:\/\/aiap.it\/cdpg\/en\/pink-le-pioniere-del-graphic-design-a-bolzano\/\">\t\n\t\t\t\t\t<span class=\"card-field-title\">PINK. Women Pioneers of Graphic Design in Bolzano<\/span>\n\t\t\t\t<\/a>\n\t\t\t<\/div>\n\n\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t","protected":false},"excerpt":{"rendered":"<p>The history of the arts and professions has predominantly been written from a male perspective. For at least 20 years, AIAP has been promoting and curating various projects investigating women&#8217;s design issues from different standpoints, such as the AWDA (AIAP Women in Design Award). In terms of historical research, since 2019, the AIAP CDPG has curated a series of exhibitions united by the provocative term &#8216;PINK&#8217;.<\/p>\n","protected":false},"author":3,"featured_media":141,"template":"","meta":{"footnotes":""},"tags":[],"aiap-year":[],"aiap-topic":[],"aiap-type":[],"class_list":["post-13195","thematic_path","type-thematic_path","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/aiap.it\/cdpg\/en\/wp-json\/wp\/v2\/thematic_path\/13195","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aiap.it\/cdpg\/en\/wp-json\/wp\/v2\/thematic_path"}],"about":[{"href":"https:\/\/aiap.it\/cdpg\/en\/wp-json\/wp\/v2\/types\/thematic_path"}],"author":[{"embeddable":true,"href":"https:\/\/aiap.it\/cdpg\/en\/wp-json\/wp\/v2\/users\/3"}],"version-history":[{"count":22,"href":"https:\/\/aiap.it\/cdpg\/en\/wp-json\/wp\/v2\/thematic_path\/13195\/revisions"}],"predecessor-version":[{"id":16548,"href":"https:\/\/aiap.it\/cdpg\/en\/wp-json\/wp\/v2\/thematic_path\/13195\/revisions\/16548"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/aiap.it\/cdpg\/en\/wp-json\/wp\/v2\/media\/141"}],"wp:attachment":[{"href":"https:\/\/aiap.it\/cdpg\/en\/wp-json\/wp\/v2\/media?parent=13195"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/aiap.it\/cdpg\/en\/wp-json\/wp\/v2\/tags?post=13195"},{"taxonomy":"aiap-year","embeddable":true,"href":"https:\/\/aiap.it\/cdpg\/en\/wp-json\/wp\/v2\/aiap-year?post=13195"},{"taxonomy":"aiap-topic","embeddable":true,"href":"https:\/\/aiap.it\/cdpg\/en\/wp-json\/wp\/v2\/aiap-topic?post=13195"},{"taxonomy":"aiap-type","embeddable":true,"href":"https:\/\/aiap.it\/cdpg\/en\/wp-json\/wp\/v2\/aiap-type?post=13195"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}