{"id":3673,"date":"2025-06-30T12:34:05","date_gmt":"2025-06-30T10:34:05","guid":{"rendered":"https:\/\/aiap.it\/cdpg\/?post_type=fund&#038;p=3673"},"modified":"2025-06-30T12:34:05","modified_gmt":"2025-06-30T10:34:05","slug":"fondo-erberto-carboni","status":"publish","type":"fund","link":"https:\/\/aiap.it\/cdpg\/en\/fund\/fondo-erberto-carboni\/","title":{"rendered":"Fondo Erberto Carboni"},"content":{"rendered":"\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t<div style=\"aspect-ratio:16\/9;min-height:unset;\" class=\"wp-block-cover is-light has-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"2560\" class=\"wp-block-cover__image-background wp-image-4012 size-full\" alt=\"\" src=\"https:\/\/aiap.it\/cdpg\/wp-content\/uploads\/2025\/03\/Erberto_Carboni_002-2B-scaled.jpg\" style=\"object-position:0% 0%\" data-object-fit=\"cover\" data-object-position=\"0% 0%\" srcset=\"https:\/\/aiap.it\/cdpg\/wp-content\/uploads\/2025\/03\/Erberto_Carboni_002-2B-scaled.jpg 2560w, https:\/\/aiap.it\/cdpg\/wp-content\/uploads\/2025\/03\/Erberto_Carboni_002-2B-300x300.jpg 300w, https:\/\/aiap.it\/cdpg\/wp-content\/uploads\/2025\/03\/Erberto_Carboni_002-2B-1024x1024.jpg 1024w, https:\/\/aiap.it\/cdpg\/wp-content\/uploads\/2025\/03\/Erberto_Carboni_002-2B-150x150.jpg 150w, https:\/\/aiap.it\/cdpg\/wp-content\/uploads\/2025\/03\/Erberto_Carboni_002-2B-768x768.jpg 768w, https:\/\/aiap.it\/cdpg\/wp-content\/uploads\/2025\/03\/Erberto_Carboni_002-2B-1536x1536.jpg 1536w, https:\/\/aiap.it\/cdpg\/wp-content\/uploads\/2025\/03\/Erberto_Carboni_002-2B-2048x2048.jpg 2048w, https:\/\/aiap.it\/cdpg\/wp-content\/uploads\/2025\/03\/Erberto_Carboni_002-2B-1080x1080.jpg 1080w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/>\r\n\t\t\t\t\t\t\t\t\t<span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim\"><\/span>\r\n\t\t\t\t\t\t\t\t\t<div class=\"wp-block-cover__inner-container has-global-padding is-layout-constrained wp-block-cover-is-layout-constrained\">\r\n\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t<p class=\"has-text-align-center has-large-font-size\"><\/p>\r\n\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\n\n\n\n\n\n\r\n    <div class=\"qzr-dynamic-blocks\" data-block=\"fund-library-report\" id=\"library\" data-target=\"library\" data-label=\"Library\">\r\n    \t\t\t<div tabindex=\"-1\" class=\"anchors-menu\" data-active=\"library\">\n\t\t\t\t<div class=\"anchors-menu-mobile-nav\">\n\t\t\t\t\t<span class=\"anchors-menu-mobile-nav-item anchors-menu-mobile-nav-prev disabled icon-prev\"><\/span>\n\t\t\t\t\t<span class=\"anchors-menu-mobile-nav-item anchors-menu-mobile-nav-next icon-next\"><\/span>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"main-column\">\n\t\t\t\t\t<ul class=\"loading\"><\/ul>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t    \t\t\t\n\t\t\t<div class=\"cards-grid-container main-column\" data-post-type=\"volume_item\" data-paged=\"1\" data-url=\"https:\/\/aiap.it\/cdpg\/en\/wp-json\/wp\/v2\/fund\/3673\/\">\n\t\t\t\t<div class=\"sort-by is-style-font-label\">\n\t\t\t\t\t\t\t\t\t\t\t<span>Ordina per:<\/span>\n\t\t\t\t\t\t<ul>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><a href=\"https:\/\/aiap.it\/cdpg\/en\/wp-json\/wp\/v2\/fund\/3673\/?volume_item-sort-by=menu_order&#038;volume_item-p=1\" class=\" no-outline active\" data-sort-by=\"menu_order\">Suggested<\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>|<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><a href=\"https:\/\/aiap.it\/cdpg\/en\/wp-json\/wp\/v2\/fund\/3673\/?volume_item-sort-by=modified&#038;volume_item-p=1\" class=\" no-outline \" data-sort-by=\"modified\">Last updated<\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>|<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><a href=\"https:\/\/aiap.it\/cdpg\/en\/wp-json\/wp\/v2\/fund\/3673\/?volume_item-sort-by=title&#038;volume_item-p=1\" class=\" no-outline \" data-sort-by=\"title\">A-Z order<\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"cards-grid\" data-base-limit=\"20\" data-offset-limit=\"20\" data-max-limit=\"2\">\n\t\t\t\t\t\t\t\t<article data-post-type=\"volume_item\" aria-label=\"Pubblicit\u00e0 per la radiotelevisione\" data-id=\"11147\" data-url=\"https:\/\/aiap.it\/cdpg\/en\/volume_item\/pubblicita-per-la-radiotelevisione\/\" class=\"card card-default\" data-title=\"Pubblicit\u00e0 per la radiotelevisione\" data-timestamp=\"1751286845\">\n\t\t\t\t\t\t<a href=\"https:\/\/aiap.it\/cdpg\/en\/volume_item\/pubblicita-per-la-radiotelevisione\/\" title=\"Pubblicit\u00e0 per la radiotelevisione\" class=\"card-field-image\"><img decoding=\"async\" src=\"https:\/\/aiap.it\/cdpg\/wp-content\/uploads\/2025\/05\/Carboni_Rai_001.png\" alt=\"Pubblicit\u00e0 per la radiotelevisione\" \/><\/a>\n\t\t\t<div class=\"card-wrapper-content\">\n\t\t\t\t<a class=\"card-wrapper-title\" title=\"Pubblicit\u00e0 per la radiotelevisione\" href=\"https:\/\/aiap.it\/cdpg\/en\/volume_item\/pubblicita-per-la-radiotelevisione\/\">\t\n\t\t\t\t\t<span class=\"card-field-title\">Pubblicit\u00e0 per la radiotelevisione<\/span>\n\t\t\t\t<\/a>\n\t\t\t<\/div>\n\n\t\t<\/article>\n\t\t\t<article data-post-type=\"volume_item\" aria-label=\"25 &#8211; Venticinque campagne pubblicitarie\" data-id=\"11172\" data-url=\"https:\/\/aiap.it\/cdpg\/en\/volume_item\/25-venticinque-campagne-pubblicitarie\/\" class=\"card card-default\" data-title=\"25 &#8211; Venticinque campagne pubblicitarie\" data-timestamp=\"1751286710\">\n\t\t\t\t\t\t<a href=\"https:\/\/aiap.it\/cdpg\/en\/volume_item\/25-venticinque-campagne-pubblicitarie\/\" title=\"25 &#8211; Venticinque campagne pubblicitarie\" class=\"card-field-image\"><img decoding=\"async\" src=\"https:\/\/aiap.it\/cdpg\/wp-content\/uploads\/2025\/05\/Carboni_25_001.png\" alt=\"25 &#8211; Venticinque campagne pubblicitarie\" \/><\/a>\n\t\t\t<div class=\"card-wrapper-content\">\n\t\t\t\t<a class=\"card-wrapper-title\" title=\"25 &#8211; Venticinque campagne pubblicitarie\" href=\"https:\/\/aiap.it\/cdpg\/en\/volume_item\/25-venticinque-campagne-pubblicitarie\/\">\t\n\t\t\t\t\t<span class=\"card-field-title\">25 &#8211; Venticinque campagne pubblicitarie<\/span>\n\t\t\t\t<\/a>\n\t\t\t<\/div>\n\n\t\t<\/article>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t            <\/div>\n\t\t\t\n\t\t    <\/div>\r\n    \n\n\r\n\t<section class=\"qzr-dynamic-blocks qzr-dynamic-blocks\" data-target=\"biography\" aria-label=\"Biography\" data-block=\"biography\" id=\"biography\" data-target=\"biography\" data-label=\"Biography\">\r\n\t\t\t\t\t<div tabindex=\"-1\" class=\"anchors-menu\" data-active=\"biography\">\n\t\t\t\t<div class=\"anchors-menu-mobile-nav\">\n\t\t\t\t\t<span class=\"anchors-menu-mobile-nav-item anchors-menu-mobile-nav-prev disabled icon-prev\"><\/span>\n\t\t\t\t\t<span class=\"anchors-menu-mobile-nav-item anchors-menu-mobile-nav-next icon-next\"><\/span>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"main-column\">\n\t\t\t\t\t<ul class=\"loading\"><\/ul>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"main-column\">\r\n\t\t\t\t<div class=\"designers\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t<div class=\"card card-designer col-10\">\n\t\t\t\t<a class=\"card-designer-image\"  href=\"https:\/\/aiap.it\/cdpg\/en\/fund\/fondo-erberto-carboni\/\" title=\"Erberto Carboni\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/aiap.it\/cdpg\/wp-content\/uploads\/2025\/03\/25\u2014Erberto_Carboni_bn-848x1024.jpg\" alt=\"Erberto Carboni\" \/>\n\t\t\t\t<\/a>\n\t\t\t\t<div class=\"card-designer-content\">\n\t\t\t\t\t<h3 class=\"card-designer-title\">Erberto Carboni<\/h3>\n\t\t\t\t\t<div class=\"card-designer-description\">\n\t\t\t\t\t\t\t\t\t\t\t\t\tErberto Carboni, (Parma, 1899 &#8211; Milano, 1984) \u00e8 stato socio AIAP, architetto, designer e ideatore prolifico di campagne pubblicitarie che hanno segnato la storia della comunicazione visiva italiana.<br>Dopo gli studi presso l\u2019Accademia di Belle Arti di Parma, si \u00e8 diplomato in Architettura. Nel 1932 si \u00e8 trasferito a Milano, dove ha iniziato a collaborare con la rivista \u00abL\u2019ufficio moderno\u00bb diretta da Guido Mazzali. Da quell\u2019anno ha intrapreso collaborazioni con le pi\u00f9 prestigiose aziende italiane: Motta, Olivetti, Campari, Strega, Lagomarsino. Con Barilla ha lavorato in modo continuativo dal 1952 al 1960, vincendo la Palma d\u2019Oro della pubblicit\u00e0 con lo slogan \u201cCon pasta Barilla \u00e8 sempre Domenica\u201d.<br>Dai primi anni Cinquanta ha collaborato con altri importanti marchi come Bertolli, Pavesi, Crodo, Shell, Bourbon, Montecatini. Ha lavorato a lungo per la RAI per la quale, a partire dal 1956, ha realizzato celebri loghi e le prime sigle televisive. Oltre alla grafica pubblicitaria e all\u2019illustrazione di libri, ha progettato anche scenografie per il teatro alla Scala e per il Maggio Musicale fiorentino.\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t\t<\/section>\r\n\t\n\n\t\t<div class=\"qzr-dynamic-blocks\" data-block=\"fund-content\" id=\"content\" data-target=\"content\" aria-label=\"Info\"  data-target=\"content\" data-label=\"Info\">\r\n\t\t\t\t\t\t<div tabindex=\"-1\" class=\"anchors-menu\" data-active=\"content\">\n\t\t\t\t<div class=\"anchors-menu-mobile-nav\">\n\t\t\t\t\t<span class=\"anchors-menu-mobile-nav-item anchors-menu-mobile-nav-prev disabled icon-prev\"><\/span>\n\t\t\t\t\t<span class=\"anchors-menu-mobile-nav-item anchors-menu-mobile-nav-next icon-next\"><\/span>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"main-column\">\n\t\t\t\t\t<ul class=\"loading\"><\/ul>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"main-column\">\r\n\t\t\t\t<div class=\"fund-content-text col-7\">\r\n\t\t\t\t\t\n\n<p>Il Fondo \u00e8 costituito da volumi (progettati o curati dal soggetto produttore), annunci pubblicitari e altri stampati per committenti come RAI, Bertolli e Barilla acquisiti nel tempo da AIAP.<br><br><strong>Strumenti di corredo<br><\/strong>Schedatura parziale<\/p>\n\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\n\n\t\t\n\n\t\t\t<div class=\"related-posts-list cards-grid no-results-found\" data-count=\"0\">\n\t\t\t\t<div class=\"main-column\">\n\t\t\t\t\t<div class=\"no-related-posts\">No related content<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\n\n        <section class=\"qzr-dynamic-blocks black-bkg white-txt block-visit-archive wp-elements-cdee442df4ec6cb929dd9313f9bc7e1a\" aria-label=\"Vieni a trovarci\" data-block=\"panel\"   >\r\n\t\t\t<div class=\"main-column\">\r\n                \t\t\t\t<div class=\"qzr-dynamic-blocks-panel-content\">\r\n\t\t\t\t\t\n\n<div class=\"wp-block-columns columns-pattern-7-columns-text is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:20.83%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:58.33%\">\n<h2 class=\"wp-block-heading is-style-font-heading-h3-no-decorations\">Vieni a trovarci<\/h2>\n\n\n\n<p>Consultazioni di Biblioteca e Archivio del Progetto Grafico, visite e lezioni, sono solo su appuntamento e con un tesseramento. Si consiglia di dettagliare la richiesta: una maggiore chiarezza permette di accogliere al meglio visitatrici e visitatori, approntando in modo adeguato i materiali.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\"><html><body><div class=\"wp-block-button is-style-invert icon-arrow-right\" data-icon=\"icon-arrow-right\"><a class=\"wp-block-button__link wp-element-button\" href=\"mailto:biblioteca@aiap.it\">Prenota la tua visita<\/a><\/div>\n<\/body><\/html>\n\n<html><body><div class=\"wp-block-button is-style-invert icon-arrow-right\" data-icon=\"icon-arrow-right\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/aiap.it\/cdpg\/contatti\/\">Modalit\u00e0 di accesso<\/a><\/div>\n<\/body><\/html><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:20.83%\"><\/div>\n<\/div>\n\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n        <\/section>\r\n    ","protected":false},"author":5,"featured_media":4012,"template":"","meta":[],"tags":[],"aiap-year":[],"aiap-topic":[],"aiap-type":[],"class_list":["post-3673","fund","type-fund","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/aiap.it\/cdpg\/en\/wp-json\/wp\/v2\/fund\/3673","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aiap.it\/cdpg\/en\/wp-json\/wp\/v2\/fund"}],"about":[{"href":"https:\/\/aiap.it\/cdpg\/en\/wp-json\/wp\/v2\/types\/fund"}],"author":[{"embeddable":true,"href":"https:\/\/aiap.it\/cdpg\/en\/wp-json\/wp\/v2\/users\/5"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/aiap.it\/cdpg\/en\/wp-json\/wp\/v2\/media\/4012"}],"wp:attachment":[{"href":"https:\/\/aiap.it\/cdpg\/en\/wp-json\/wp\/v2\/media?parent=3673"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/aiap.it\/cdpg\/en\/wp-json\/wp\/v2\/tags?post=3673"},{"taxonomy":"aiap-year","embeddable":true,"href":"https:\/\/aiap.it\/cdpg\/en\/wp-json\/wp\/v2\/aiap-year?post=3673"},{"taxonomy":"aiap-topic","embeddable":true,"href":"https:\/\/aiap.it\/cdpg\/en\/wp-json\/wp\/v2\/aiap-topic?post=3673"},{"taxonomy":"aiap-type","embeddable":true,"href":"https:\/\/aiap.it\/cdpg\/en\/wp-json\/wp\/v2\/aiap-type?post=3673"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}