News

The exhibition, starting in February 2025, will be shown at various venues of the international circuit managed by the Ministry: Italian Cultural Institutes, Embassies, Consulates and other locations in different countries.

Looking back at the Italian economic boom years to understand the past, build the present and face the future of companies through corporate visual identity: this is the meaning of "Brands and Identities of Made in Italy. Stories of Projects and Designers (1950-1980)".

In the history of graphic design, the connection between Italy and the United States is often reduced to the role and figure of Massimo Vignelli, well known for his projects and activities once he moved to New York. However, many other Italians and Americans cultivated this connection after the Second World War. Some are key figures in the history of Italian or American graphic design; others are less well known and have recently been rediscovered.

On the occasion of International Women's Day 2024, the Free University of Bolzano hosts the exhibition "PINK. Women Pioneers of Graphic Design. Women in the History of Italian Graphic Design" and a talk on the role of women graphic designers between the 1950s and 1970s of the last century.